Enterprise IT Articles on 14 Feb 09: While Business Intelligence Needs to Move from Passive to Active
I agree with David Linthicum that companies should be able to better analyze their data to optimize their business operations. This is particularly, true in this economic crisis where companies are tightening their belts:
As written: Okay, getting the entire vendor created marketing crud out of the way, I'm seeing business intelligence fall into two very broad categories, passive and active:
Passive, being most of what business intelligence is out there, or the ability to analyze, abstract, and define information that's more than 78 hours old, but typically the information is much older.
Active, meaning looking at decision support information as close to real time as you can get it.
Active is much more valuable than passive, especially when mixed with passive historical information.
So, what I'm saying is that the real value from business intelligence is providing a dashboard into the business, and the ability to take corrective action to optimize the business. Current data mixed with historical data. While we've been here before around the use of BAM (business activity monitoring), we've focused mostly around monitoring and not action. We do have companies today, such as Vitria, that are providing technology in this area, but I've yet to see wide spread adoption even though the value is tremendous.
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